# THINK BEFORE YOU LINK
Author:  Pal Sinha,Barnali
Author URL: https://economystandard.com/author/pal-sinha-barnali/
Published: 2022-05-31
Category: News
Category URL: https://economystandard.com/category/news/
Meta Title: New CPNI App for Online Threats Launched by AML London
Meta Description: Stay safe online with CPNI's new app launching with a campaign by AML Group in May. Learn to 'Think Before You Link' on social networks. Downl...
URL: https://economystandard.com/think-before-you-link/

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_NEW CPNI APP TARGETING ONLINE THREATS LAUNCHED BY AML_

**LONDON, 19 MAY 2022:** A new app designed to alert online workers to the threat of malicious targeting has been launched with a campaign by AML for CPNI. Centre for the Protection of National Infrastructure (CPNI) is the arm of UK intelligence agency MI5 which advises government and business on protective security.

The app is being promoted with a social media campaign created by London-based communications agency AML Group. It is aimed at everyone who uses social and professional networking sites, and particularly those that workacross a number of industry sectors including Government, defence, science and technology.

As well as encouraging app downloads, the campaign reinforces the ongoing need for vigilance reminding those most at risk that other people on social media aren’t always who they say they are with the campaign line ‘Think Before You Link’.

The campaign – that includes animated GIFs, video and static ads with bold imagery and direct, memorable copy – will feature on key social media platforms including LinkedIn.


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