Gamification of life – introducing audiences to the new era of digital content
By Alex Altgausen, a successful entrepreneur and co-founder of StormGain, a popular crypto exchange platform with over 10 million users. StormGain is ranked among the top 30 derivatives exchanges on Coinmarketcap.
Apple’s launch of the ‘Apple Vision Pro’, a device blurring the line between the physical and digital worlds, has showcased the increasing demand of consumers for immersive digital experiences that are seamlessly connected. Given the initial reaction to the product, it’s clear to see that a new dawn of digital content is upon us, and consumers are eager to be ushered into the queue.
In the digital transformation era, where technology has permeated various aspects of our lives, gamification has gained significant traction. Gamification refers to applying game design elements and mechanics in non-game contexts, enhancing engagement and motivation. Additionally, as we witness the rise of digital content and the transition of traditional Web2 companies to the Web3 era, gamification has become a powerful tool for educating and entertaining users. It begs the question, what if the 3D-Internet is on its way to the consumers, how will it change the world of Web3 and life itself?
Web3: The Future of Digital Interaction
Digital content has become integral to our entertainment and daily activities. From streaming platforms to social media networks, digital content surrounds us in various forms. As a result, mainstream Web2 organisations are looking to leverage the potential of Web3 and understand the inevitability of its mass adoption in the future, as seen recently by tech giant Apple’s recent announcement.
Web3 represents a paradigm shift in how we interact with the internet and digital assets, with an increased emphasis on user empowerment and the diversity of engagement experiences. Web3 presents exciting opportunities for individuals to actively participate in the digital economy.
As traditional Web2 companies recognise the potential of Web3 and its mass adoption in the future, they are exploring ways to incorporate these technologies into their platforms, ultimately transitioning to a more decentralised and immersive digital landscape.
Gamification: An Accessible Adoption Process
As reported by global insight collector NRG, U.S. audiences are dissatisfied with the current iteration of Web2, citing that only 13% of the U.S. population truly understands the meaning of Web3.
This data truly exemplifies the current status of Web3, a raw and somewhat niche industry that many audiences need to be more informed or educated about.
Gamification, a process defined by the Mind Research Institute as ‘the process of adding game elements or mechanics to an experience to increase engagement or enjoyment’, is a niche yet accessible technique that Web3 entities are starting to explore to assist in adopting Web3 technology.
Expanding on this growing trend, ‘Gamification of life’ takes the concept one step further, making everyday experiences in our daily lives ‘gamified’, translating these experiences into a functioning game that users can enjoy and get rewarded for. With other entities exploring envisioning Web3 technology through more traditional means, Banksters instead pushes Web3 experiences through ‘gamification of trading,’ offering users an interactive experience in a decentralised gaming environment.
By simulating real-life trading strategies within the game, Banksters educates users about the dynamics of Web3 finance. Through Banksters, users gain practical insights into Web3 trading strategies, fostering their understanding of this emerging ecosystem, a necessity and inevitability for the industry’s future and how the masses will enjoy the content.
Gamification of life represents a significant shift in how we educate and entertain users. As traditional Web2 companies embrace the rise of digital content and explore Web3 implementation, it is clear that this new era of immersive experiences will ultimately become mainstream.
Gamification of life has and will continue to provide a gateway for new users to enter the Web3 ecosystem, teaching them about the principles and intricacies of this emerging digital landscape.
