No 7 Beauty Company, British Beauty Council & Learning with Experts
Wednesday 26th January 2022: No7 Beauty Company announces the launch of a ground-breaking influencer skincare education programme, created in partnership with the British Beauty Council to help educate up-and-coming social creators on skincare. It will be the first-of-its kind industry initiative to upskill creators by providing world-class ‘Science of Skincare’ education modules specifically designed to tackle misleading and incorrect content on social platforms and ensure skin-related content is based on scientific truth.
The skincare education programme will form the cornerstone of the No7 Beauty Company Creator Collective; an exclusive community created for up-and-coming social creators. By invitation only, the No7 Beauty Company Creator Collective will train and upskill influencers, who will be given the tools to help boost their skincare knowledge through exclusive access to educational content created by leading beauty and science experts. The ambition is that this rigorous skincare training will give followers confidence that information they discover about beauty products is informed and knowledgeable.
The course content is endorsed by experienced beauty journalists and dermatologists, including leading skincare influencers Alison Young and Alice Hart-Davis, aesthetician Dija Ayodele and dermatologist influencer Dr. Aamna Adel. Delivered by the social learning company, Learning with Experts, the programme features a series of expert led lessons, designed to educate and inform creators in an online classroom setting. The six skincare modules will help to de-bunk widely circulated skincare myths on social media. The creators will learn about the science of skin, as well as ingredient information that helps them to communicate beauty information that is factually correct.
No7 Beauty Company was motivated to take action after learning that over 55% of global consumers find the skincare and cosmetic categories complex and confusing and find it difficult to identify what products are suited to their skin*, highlighting a need for more clarity from reputable sources.
David MacDonald, Vice President of Communications at No7 Beauty Company says “As a leader in the beauty industry, we have a responsibility to ensure people receive high quality, factually correct content about skincare so they can make informed choices about the beauty products they purchase. We’re thrilled to be partnering with the British Beauty Council to create this world-class skincare education content for influencers as part of our new Creator Collective. Our ambition is that through this work, we can support social creators in becoming true skincare experts creating valuable and factual content for their platforms that consumers can trust, and we hope to support their career growth in the beauty industry as a result.”
Elizabeth Barnett-Lawton, President of Education, British Beauty Council says “With so much conflicting information circulating on social media, it’s important those with influence have access to correct information that they can use in their interactions with their own audience. The new skin education programme provides a much-needed opportunity for social creators to educate their own communities in a responsible and effective way.”
Elspeth Briscoe, Founder/CEO, Learning with Experts commented: “It’s so important that social media influencers understand the science behind the products they recommend. This course is a unique chance for influencers to learn from scientists and beauty industry experts from globally recognised brands. The Learning with Experts’ technology experience means that influencers (the students) are not only being educated by the best in the industry, but have a chance to network amongst each other and discuss important topics in the sociable online classroom. We’re delighted to welcome No.7 and The British Beauty Council to the Learning with Experts’ rapidly growing family of global experts.”
Influencers recruited into the long-term Creator Collective partnership will also be invited to play a collaborative role in shaping the No7 Beauty Company brand identity. As well as being given access to production studios for content creation, creators will have the chance to act as consultants on brand and product strategy across No7 Beauty Company’s six iconic brands – No7, Liz Earle Beauty Co., Soap & Glory, Sleek MakeUP, Botanics and Your Good Skin.
Further information about the No7 Beauty Company can be found at www.No7Company.com