Business

Why is branding important for new start-ups?

Why is branding important for new start-ups?

By: Gareth Hoyle, Managing Director of Manchester-based agency, Marketing Signals: Do start-ups need branding? Branding is essential f..

Creating an effective E-Commerce Marketing Strategy

Creating an effective E-Commerce Marketing Strategy

By: Natalie Howells, https://www.spidergroup.com/ Having a clear strategy in place is vital for the marketing of your e-commerce busin..

Want to start an ecommerce brand? Here’s what you need to know

Want to start an ecommerce brand? Here’s what you need to know

Written by Tim Harrison, co-founder and director of WatchPilot They say it all starts with an idea but, for us, it was actually all d..

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum

The demand has never been higher, but neither has the cost for new equipment. Sales of laptop and desktop computers exceeded 302 milli..

The Small Business’s Guide to Getting Started in Digital Advertising

The Small Business’s Guide to Getting Started in Digital Advertising

By Lisen Zethraeus, CMO at DanAds It’s an exciting time for a small business when it looks to launch its first ad campaign. But the wo..

Clients + Marketing = The Perfect Marriage

Clients + Marketing = The Perfect Marriage

In a world where everyone’s an expert, cancel culture has serious implications, and fake news is easy to come by, it’s hard to trust t..

The problem with measuring customer loyalty; and how to overcome it

The problem with measuring customer loyalty; and how to overcome it

Andrew Wilkins, CEO and Founder, Futr AI Customer loyalty is the holy grail for businesses seeking to grow. There’s a well-used statis..

Three Years Later: GDPR is All Talk and No Action

Three Years Later: GDPR is All Talk and No Action

The General Data Protection Regulation (GDPR) was introduced on May 25th 2018. This legislation focuses on data protection and privacy..

Brand Strategy Tactics for an Online Learning Platform

Brand Strategy Tactics for an Online Learning Platform

By: Johnathan Reynolds, CEO of Learned.Live, the UK’s first live and interactive e-learning platform.   There is no doubt a..

Dutch reimpose COVID curbs as cases jump in young adults

Dutch reimpose COVID curbs as cases jump in young adults

AMSTERDAM (Reuters) -The Dutch government reimposed COVID-19 curbs on nightclubs, music festivals and restaurants on Friday in an effo..