The world’s biggest charity football match, Soccer Aid for UNICEF, announced that Cameo – the leading celebrity engagement platform, will be a partner for the 2022 game.
From today, Soccer Aid for UNICEF’s biggest stars, including former England goalkeeper, David Seaman, four-time Olympic champion, Sir Mo Farah, Brazilian World Cup winner, Cafu, Oscar winning Actress and UNICEF UK President, Olivia Colman, UNICEF UK Ambassadors, Dermot O’Leary, Gemma Chan, David Harewood and Charley Boorman, as well as UNICEF UK Supporters, Cel Spellman and Amita Suman, will become available on Cameo’s platform. Fans will now be able to partner with their favourite celebrities to raise funds for children around the world, with all proceeds going to UNICEF UK.
The fundraising project will continue to be available for supporters after the match, which takes place on Sunday 12th June at the London Stadium, broadcasted live on ITV and STV.
Steven Galanis, Co-Founder & CEO for Cameo, said: “Our charitable program Cameo Cares enables fans from all over the world to connect with their favourite stars to fundraise for worthy causes so partnering with Soccer Aid for UNICEF was a natural fit. We’re thrilled to be using our platform to help achieve crucial support for children all over the world, and we can’t wait to see the amazing personalised messages shared as a result!”
Kenneth Shepherd, Founder of Soccer Aid for UNICEF, said: “We’re delighted to welcome Cameo to the Soccer Aid for UNICEF family, and this is a really exciting campaign that our fanbase will love to support. We look forward to working with Cameo in the build up to the big game on Sunday 12th June, at the London Stadium”
Soccer Aid for UNICEF 2022 debutants include; Liam Payne, Mark Noble, Alex Brooker, Steven Bartlett, Petr Cech, Emma Hayes, Andrea Pirlo, Eni Aluko, Carli Lloyd, Noah Beck and Munya Chawawa. They will be accompanied by returning stars, such as; Usain Bolt, Martin Compston, Lee Mack, Damian Lewis, Aitch and Chunkz. Also back is long standing host and UNICEF UK Ambassador Dermot O’Leary, who will be joined once again by touchline reporter, Alex Scott and Maya Jama, who is back in the pundit seat.
The line-up is further strengthened by a number of football stars including: Andriy Shevchenko, Gary Neville, Teddy Sheringham, Jamie Carragher, David James, Fara Williams, Patrice Evra, Cafu and Joe Cole. Harry Redknapp returns, but this time as manager of the England team, whilst legendary manager, Arsene Wenger takes over for the Soccer Aid World XI FC side.
Access your favourite Soccer Aid for UNICEF celebrities and request a personalised video message for any occasion at www.cameo.com/tags/soccer-aid-for-unicef.
To buy tickets for the big match visit www.socceraid.org.uk/tickets, where a family of four can attend for just £60.
FOR MORE INFORMATION
- Will Moore, Commercial PR Manager
- Jack Everley, Senior PR Account Manager
- Photo and footage enquiries, Emma Griffiths
About Soccer aid for UNICEF
Since 2006 – when UNICEF UK ambassador, Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £60m to help give children all over the world a happy, healthy childhood full of play. Soccer Aid for UNICEF 2021, at the Etihad Stadium, raised a record-breaking £13m.
This year, there has never been a more challenging time for children. Right now, kids are facing war, disasters, and other crises in countries around the world. And it is children that are often hardest hit – like the 7.5 million currently affected by the war in Ukraine. These children risk losing their homes, their families, and their schools. They lose the ability to just be kids.
Soccer Aid for UNICEF is working hard to give children around the world the care-free, play-filled childhoods they are entitled to. The money raised from this year’s game could help UNICEF provide vaccines, fight malnutrition, and provide safe spaces to protect them in times of crisis.
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalised video messages, engaging fan experiences, and marketing and events partnerships. Founded in March 2017 by Steven Galanis, Devon Townsend, and Martin Blencowe, Cameo’s mission is to create the most personalised and authentic fan experiences on earth.
In just over five years, Cameo has fulfilled more than 4 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct fan interactions. Throughout its history, Cameos have been delivered in 215 countries and on every continent in the world.