London, 2nd August 2021: ViewersLogic the single source, consumer behaviour data expert, today announces the appointment of Irit Sagie into the role of VP Product. 

In her role – a first for ViewersLogic – Irit will focus on shaping the development of the business’ product and offering to fit market needs in a scalable manner. Irit joins the ViewersLogic team at an important time for the industry, as valuable, actionable data needs to be uncovered for marketers to measure the ‘performance’ of media spend. Sagie also brings with her the skills and experience to uncover these insights while also driving growth and customer success.

Reporting into the CEO and Founder Ronny Golan, Irit’s appointment comes following the business’ recent investment from NielsenIQ. With ambitious global expansion plans, Irit is the first of many hires to aid them on their growth trajectory.

Having been in the data space for over seven years, with a focus on analytics and business intelligence platforms around several industries, Irit’s last role was at Sisense, where she was a Solution Engineer, Product Manager.

Irit Sagie, VP Product says: “I really like that ViewersLogic is an international business at the forefront of innovation, being the first and only company that provides passively collected single-source data to measure consumer behaviour across TV, online and real-world behaviour. ViewersLogic are true innovators and are an incredible team to be working with.”

Ronny Golan CEO adds: “It’s brilliant to have Irit joining the ViewersLogic team, especially at a time when we are looking to scale the product development process. She brings with her an exciting and successful track record, and we look forward to her applying her skillset, whilst also bringing a fresh perspective to the team.”