The new integrated communications agency is launched by PR and digital media professional David Clare
The Monarchs, a new integrated communications agency purpose-built to support the world’s most innovative companies, launches today with three named clients and three full-time members of staff.
The agency is committed to providing modern public relations, content, and SEO services for the pan-European market. It launches with a roster of retained clients, including Pod Group, Griffin Schools Trust, and Spiritrade.
Founder and Managing Director David Clare launched The Monarchs after over a decade-long successful track record in the industry. He was a founding partner of location-agnostic European PR agency Tyto PR and played an instrumental role in leading the B2B technology focus at integrated marketing agency, Fox Agency, as Head of PR. David began his career at 33 Digital, Hotwire Global’s digital PR agency, before joining Hotwire Global as Digital Consultant.
The Monarchs launches with two full-time employees, Donna Kent and Irina Hule, both Account Executives. It is actively hiring for an Account Executive in Spain, which will increase its language offerings to English, German, Romanian, and Spanish. As the agency grows, future appointments will be made across Europe to increase local market support.
On the launch, David comments: “I established The Monarchs out of a desire to create a workplace and agency partner that prioritises treating all people fairly and honestly, whether staff, client, or other stakeholders, and where delivering great work with pride is a given.”
With benefits such as a 4.5-day week, 40-days holiday, and fully paid parental leave, The Monarchs offers an attractive workplace package which will continue to evolve to meet employee needs as the business grows. At its core, The Monarchs is committed to cultivating an agency culture that is collaboratively created by the team itself, not simply decided and enforced by its founder in a top-down fashion.
“We’re building an agency where the whole team is involved in decisions, with full transparency and a shared goal of creating a business that is successful but not at the cost of stress and burnout,” says David, adding, “we’re not going to be the sort of agency to put on a wellbeing webinar and consider its job done.”
Purposefully choosing not to pigeonhole its offering as ‘digital PR’, The Monarchs’ core business will invariably deliver insights analysis, search, and social opportunities as part of its fully integrated PR, content, and SEO offerings.
David explains: “The fact is, SEO is trying to eat PR’s lunch. But in doing so, it’s giving PR a bad name. There are folks emailing journalists with too much entitlement, asking for links and article placements without putting in the essential groundwork of so-called ‘traditional PR’. Yes, PR must integrate SEO opportunities far more than currently, but SEO also needs to understand the weight of editorial authority.”
The Monarchs is headquartered at The Bower, Old Street, but will operate a pan-European team remotely. The agency currently supports local market support within the UK, Germany, and Romania.