New PR firm Brass Tacks Media bridges U.K to U.S travel industry knowledge for international clients
By Lydia Eason, Managing Director, Brass Tacks Media
Lydia Eason
As the co-founder and managing director of Brass Tacks Media, based in the vibrant city of Birmingham, I am delighted to introduce our new public relations firm. We specialise in helping clients from both the U.K and the U.S navigate the nuanced differences between these two markets. At Brass Tacks Media, we recognise that this goes beyond the language, encompassing a range of cultural and market subitles that are essential for successful trans-Atlantic operations.
Our firm offers a comprehensive array of services, including public relations, social media management, and content marketing. Our deep understanding of both U.K and U.S markets is essential for brands operating in diverse sectors such as travel, lifestyle, and technology. For example, U.K travellers are a significant portion of international visitors to the U.S, and vice versa, highlighting the importance of tailored strategies for each market.
We are also proud to work in close alliance with The Abbi Agency, an award-winning, integrated marketing agency in the United States. This collaboration enhances our services in both the U.K and U.S markets, allowing us to leverage our joint expertise and resources. The Abbi Agency, renowned for its robust portfolio in travel, lifestyle, and technology, contributes significantly to this partnership with its extensive knowledge and experience.
Founded in 2008 by Abbi and Ty Whitaker, The Abbi Agency has developed a formidable client base, including renowned destinations like Lake Tahoe, technology giants such as Tesla and Google, and leading healthcare organisations. Before founding Brass Tacks Media, I was a part of The Abbi Agency’s team, working diligently to build a strong U.K presence. Recognising the need for a specialised firm like ours, we established a dedicated team in the U.K, enhancing our ability to serve our clients more effectively.
Our collaboration with The Abbi Agency is aimed at redefining the integration of earned and owned media. We utilise advanced technology platforms to drive strategic conversations and enable brands to stand out in today’s saturated media landscape. Earned media, often creating the first impression a customer has with an organisation, is a focal point of our strategy. Our expertise in both U.K and U.S markets is instrumental in developing compelling narratives that influence long-term discussions about our clients.
The Abbi Agency, with its team of nearly 50 professionals based in Reno, Nevada, and across the United States and Europe, brings a wealth of knowledge and resources to our partnership. This blend of local insights and global expertise ensures that we can deliver outstanding results for our clients throughout the U.K. For American brands in particular, our firm provides strong connections with influential media outlets, journalists, and social media influencers in the U.K, offering crucial insights for successful market engagement.
At Brass Tacks Media, we believe that truly understanding the unique values, passions, and beliefs of consumers in each country is the key to success. Despite the shared traditions and language, the U.S and U.K markets demand distinct and tailored approaches. This philosophy is at the core of our strategy at Brass Tacks Media. Moreover, in our trans-Atlantic operations, we place a high value on cultural intelligence. Understanding the cultural context in which messages are received is crucial for effective communication. This cultural sensitivity allows us to tailor messages that are not only relevant but also respectful and engaging to diverse audiences in the U.K and U.S markets. Our team at Brass Tacks Media is trained to identify and navigate cultural nuances, ensuring that our client’s brands are perceived positively and accurately in different cultural settings.
Another cornerstone of our approach at Brass Tacks Media is building sustainable, long-term relationships with our clients. We believe in growing alongside our clients, understanding their evolving needs, and adapting our strategies accordingly. This approach has enabled us to develop deep trust and rapport with our clients, making us not just a service provider but a reliable partner in their growth journey. Our commitment to fostering these enduring relationships is reflected in the consistent success and satisfaction of our clients.
At Brass Tacks Media, our commitment extends beyond just developing creative campaigns. We are dedicated to delivering measurable results. Our transparent reporting system meticulously tracks media placements, website traffic, engagement metrics, and return on investment. We firmly believe in creating compelling narratives that strategically position our clients in the most relevant and impactful conversations. This commitment to excellence and tangible results is what motivates us daily at Brass Tacks Media as we continually strive to redefine public relations across the Atlantic.
