By: Natalie Howells. https://www.spidergroup.com/
Email marketing allows businesses of all shapes and sizes to communicate clearly and quickly, with existing customers, potential customers, and former customers. Most of us use our emails on a daily basis, making it a uniquely effective way to communicate.
This type of marketing is all about nurturing leads to further the growth of your small business. By updating your customers with welcome emails, newsletters, promotions, order notifications and special occasions, you will be keeping your business at the top of your customers’ minds. Everyone loves to receive a notification reminding them that their parcel has been dispatched or receiving a discount for their birthday – so you can create traffic and brand loyalty at the same time.
By sending newsletters, updates and information to those who want to support your business, you are maintaining interest and keeping customers engaged. There are a lot of different benefits of utilising email marketing as a small business.
For a small businesses, it’s important to preserve resources – you don’t have the investment or staffing levels that more established companies have available. So, it’s vital to have strategies that are effective and dependable.
Using email saves your valuable assets and gives you a link directly to your audience.
Using an email marketing strategy can prove to your customers that you are reliable and consistent, and remind them that you exist. In order to get people to open your emails – rather than delete or unsubscribe – you need your content to provide value. That might be through order updates, discounts, or simply information and education.
Consistent engagement is the most reliable way of maintaining a relationship with buyers.
In the face of a global pandemic, it has been difficult for many small businesses to grow as people reduce risk by spending their money with known brands, or curb their spending entirely.
Email marketing helps build trust, which directly affects sales, and increases traffic to your website. Offering discounts, sales, or freebies will encourage more people to visit your site, and tell other people about it.
You can motivate your customers to buy your products or services by creating bespoke offers and targeting them with deals that they will not want to miss out on.
Brand credibility builds when you’re consistent, reliable, and deliver on your promises. Email marketing can help that process, but you need to be careful not to spam everyone signed up to your mailing list.
Overall, email marketing is an extremely effective – and cost effective – way for small businesses to keep in touch with customers and potential customers, to build relationships, increase sales, and build brand awareness and credibility.